The Research Behind the Living Logo™ Solution
We interviewed over 2,500 candidates who have high in-demand skills. We asked the following questions:
- Where do you go to find out more about a potential employer?
- What would keep you from interviewing with a company?
- What would keep you from accepting a job offer from a company?
The answers to, “Where do you go to find out more about a potential employer?” were eye opening!
GenX and Boomers were more likely to talk to people in their personal network first, then look at GlassDoor Reviews when researching a company. They went to GlassDoor to understand how the CEO was viewed by the employees. The more Senior the Professional, the greater their interest in understanding the CEO.
Over 70% of Top Talent GenX and Boomers checked out employee LinkedIn profiles if offered an interview with a company. The employee LinkedIn profiles did influence their feelings about the opportunity and the company.
There is a generational divide.
Millennial and GenZ Top Talent lived up to their ‘Google It’ reputation. While this group also talked to people in their personal network, they gave more weight to the information found online. Over 90% of Millennial and GenZ Top Talent candidates looked at employee LinkedIn Profiles first. Some looked at Glassdoor but it was not reviewed as often by candidates in this group.
Negative Glassdoor reviews did shape opinion if the corporation had weak LinkedIn Employee Profiles. If the LinkedIn employee profiles presented something different they were more likely to dismiss the Glassdoor information.