Personal Branding is a must have for Professional Success
Professionals never concentrated on personal branding before, so what has changed in the last few years? Why is a personal brand now a must have for every professional?
On the surface, nothing has changed. When business executives are looking to hire an expert, it is still the norm to ask their Professional Network who they would recommend. Why? People buy from people, not companies. Therefore, being well known among your prospective customers and clients continues to be important.
In reality, everything has changed with the addition of social media to the equation. After receiving a referral, the next action most people take is to look at the person’s LinkedIn Profile. Not having a LinkedIn Profile that confirms your expertise can turn a warm lead into a missed opportunity.
Master Personal Branding. Increase Professional Opportunities.
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